- We Serve – the purpose of business is to serve; we do this by serving the consumer a genuine and quality product and by serving and caring for the interests of all stakeholders including our employees, our customers, our trading partners, the communities in which the company does business, our partnerships with the growers who provide the herbs and spices, and our owners.
- We will remain authentic – our products will always be grounded in Ayurveda and the magical health giving powers of herbs.
- We are passionate about what we do – we are committed to excellence, and to a discipline of doing the right things right.
- We only make healthy products – we sustain the environment and are responsible for our impact on it.
- We will continuously improve – by creating a learning environment, by empowering our team members, and by providing training and growth for people to develop and achieve their highest potential within a pleasant and safe workplace.
- We operate with integrity – it is fundamental to all aspects of our dealings with our stakeholders.
